01 / 04DTC fashionCairo72 days
Mar 12 – May 22, 2026 · retained
Fashion label
14×
Blended ROAS · EGP 158k spend · ~6.6× net after returns
2.2M
EGP revenue
1.5k
Orders
5.94%
Avg CTR
We don't run ads. We scale brands.
Creative and paid media for Egyptian ecommerce brands — wired to the only number that matters: the net revenue you keep.
Taking brands this quarter
Drag the mark · Scroll
01Why PLUS exists
Most agencies optimise to a CPA. We optimise to compound revenue. Creative + performance = compound.
One team.
Creative and paid media on one P&L. No handoff between the ad and the ad account.
One goal.
Scale revenue without breaking the margin. Spend follows profit per order, not last-click CPA.
One room.
We sit beside the founder weekly and move on the same numbers you do.
02Selected work · 4 records
Work that compounds.
Every figure came out of the ad account or the store. No rounded-up math. No client names: a result is the client's to publish, not ours.
Read the record: Fashion label
02 / 04DTC skincareCairo82 days
Feb 8 – Apr 30, 2026 · agency engagement
Skincare launch
5.25×
Blended ROAS · EGP 136.5k spend · no paid history before
716k
EGP revenue
896
Purchases
115
EGP best-month CPA
03 / 04SportswearCairo90 days
Sep–Oct 2025 onwards · freelance
Sportswear label
1.13M
EGP in December · first crossing of the 1M line
+328%
Nov surge
+57%
MoM Dec
839
Dec orders
04 / 04DTC fashionEgyptFrom Aug 2025
direct client
Fashion launch
264%
Revenue growth in one month · launch phase to a repeatable six-figure month
662k
EGP, Nov 2025
454
Orders, Nov 2025
+236%
Order growth
2.26%
Store conversion
No chart on this record. It holds one month and a growth rate, not a series.
Meta
Channel · Instagram
1
Operator, in the room
100
Orders, first milestone
Operated for
- A Gulf beauty retailer
- A dental clinic
- A hoverboard retailer
- A modest-fashion label
- A scooter dealership
- A seller-training course
- A women's footwear brand
Four practices. One system.
03Scroll sideways
Four moves.One profit goal.
04How we work
The same four moves on every account, in the same order. Margin first, creative second.
- 01
Diagnose the margin
We start with your real margin — the profit left on every order — not your creative brief. Where revenue compounds, and where it leaks.
- 02
Install the engine
Weekly cadence of testable creatives mapped to funnel stage. We run the iteration loop in-house.
- 03
Compound the channels
Meta first, then layer channels that match your profit per order. No vanity channels, no ego budgets.
- 04
Operate in the room
We sit beside the founder weekly. Same metrics, same dashboards, same goal — until the numbers compound.
In the roomEgypt · 2022
Built.to.Compound.
05FAQ
Straight questions.Straight answers.
Who is PLUS for?
Established Egyptian ecommerce brands with consistent monthly sales, ready to scale spend when the numbers prove it.
Is there a minimum commitment?
Yes — long enough to diagnose, ship, and prove a full growth cycle. The exact term is set in writing before work starts.
How often do we get reporting?
A written operating read every week, and a direct line to us in between. Priority moves don't wait for the read — they're flagged the day they show up.
Do we get a dedicated team?
One operator owns your account and sits with you weekly. No account-manager relay.
What are the exit terms?
A notice period, a clean handover, and everything stays yours — accounts, pixels, creative, data. The terms are written into the agreement before work begins, not negotiated on the way out.
06Start
Tell us where you are.We'll tell you if we can compound it.
Two steps, two minutes. We take a small number of brands each quarter and reply within 24 hours.
- Fit 01Egyptian ecommerce brands with consistent monthly sales
- Fit 02Founders who want creative, media and measurement in one loop
- Fit 03Ready to scale spend when the numbers prove it
Prefer to write directly?scale@plusagncy.comWhatsApp
Record 05 · your brand2 steps · 2 min
The brand.
Brand name, then three taps: sector, monthly ad spend, revenue.
You.
A name and a phone number we call and WhatsApp.
Received.
An operator reads it and replies within 24 hours, or says it is early.
Opens on its own pageWe don't share your numbers