01The problem
A small sportswear DTC was sitting on a low-volume baseline. The brand had product-market fit signals but couldn't break above sub-EGP-200K monthly revenue. Scaling spend on the existing creative kept hitting the same ceiling.
02What we did
Restructured the account around margin, swapped in tested creative angles, and pushed spend aggressively into November when the audience was warming. Held the spend pace through December rather than coasting on November's momentum — the goal was a higher floor, not a one-month spike.
Crossed the EGP 1M month in December — +328% in November, then +64% on top of it. Order volume grew 5× in 90 days.
03What compounded
November jumped +328% in gross sales (EGP 718K, 560 orders). December compounded another +64% MoM (EGP 1.13M, 839 orders) — the brand's first crossing of the EGP 1M / month line. January softened to EGP 671K (post-holiday, expected for fashion), with the three-month average held above EGP 800K.