Who PLUS is
PLUS is performance marketing for established Egyptian DTC brands. Not an awareness agency, not a content studio, not a media buyer in isolation — one system that scales revenue without breaking margin.
About PLUS
A growth team built around decisions, not dashboards.
PLUS combines paid media, creative, conversion work, and reporting into one operating rhythm for Egyptian DTC brands.
20+
DTC brands
2022
Founded — Cairo
14×
Best blended ROAS on record
EGP 1.1M
Peak single-brand month
The operating principles
Four rules govern every account PLUS touches:
- Decisions over dashboards. A number matters only when it changes next week's move.
- Profit is the scoreboard. Revenue that breaks margin is a cost, not a win.
- Creative and media are one system. Neither scales alone.
- Numbers on the record. Every claim traces back to an account, an order, a ledger.
The weekly cadence
Every week runs the same loop: read the account fresh, decide what compounds, ship the creative and budget moves, then verify against delivered orders — not ad-platform screenshots. The loop is why small edges stack instead of evaporating.
The philosophy
The dashboard matters only when it changes what happens next. The operating model is built to turn noisy reporting into priority, ownership, and action.
The team
Omar leads PLUS: strategy, the weekly growth reads, and the operating system that keeps creative, media, and measurement moving as one. Client work stays close to the operator — no account-manager relay.
Operated for
Categories, not logos — no client's name sits beside its numbers, here or in the case studies.
- A Gulf beauty retailer
- A dental clinic
- A hoverboard retailer
- A modest-fashion label
- A scooter dealership
- A seller-training course
- A women's footwear brand
Tell us where you are. We'll tell you if we can compound it.
20+
DTC brands compounded