Information we collect
PLUS collects three categories of information. First, form submissions on this site: brand name, contact details, sector, monthly ad spend and monthly revenue — recorded together with the IP address and browser user agent the submission came from, and the campaign tags carried by the link you arrived on. Second, client engagement data ingested from Meta Ads, Shopify, and Bosta during the course of reporting. Third, authentication metadata required to operate the client dashboard, such as email address and sign-in timestamps.
How we use it
Information is used to evaluate fit on new inquiries, prepare onboarding, operate live client dashboards, deliver scheduled reporting, measure which of PLUS's own ads produced an inquiry, and improve the service. PLUS does not sell prospect or client data. Contact details from an inquiry are used to answer it and, in hashed form, to tell Meta that a PLUS ad produced a lead — never to advertise to you on anyone else's behalf.
Subprocessors and third-party services
PLUS relies on the following subprocessors to deliver the service: Meta (the Marketing API for ad-performance data, and the Meta Pixel and Conversions API for measuring PLUS's own ads), Shopify (Admin API for order and product data), Bosta (delivery and RTO data), Supabase (database and authentication), Vercel (hosting and cookie-free analytics), and Resend (the transactional email service that delivers each inquiry to PLUS, so it handles the contact details you submit). Each subprocessor handles data under its own published terms; PLUS only forwards what is required to answer an inquiry, measure an ad, or produce reporting.
Cookies and ad measurement
The public site uses Vercel Analytics, which sets no cookies and does not identify individual visitors. PLUS advertises on Meta, so the site also loads the Meta Pixel and pairs it with Meta's Conversions API to measure how those ads perform. The pixel sets two first-party cookies, _fbp and _fbc, which identify a browser and the ad click that brought it here. A separate first-party cookie records the campaign tags on the link you arrived from, so an inquiry can be credited to the ad that produced it. The client dashboard sets essential sign-in cookies. PLUS sells none of this; Meta handles what it receives under its own published terms.
What PLUS sends to Meta, and how to limit it
When you submit the form, PLUS sends Meta a Lead event so the inquiry can be credited to the ad that produced it. That event carries a SHA-256 hash of your email address and phone number — a one-way fingerprint, never the values themselves — together with your IP address, your browser's user agent, and the Meta cookies described above. Stored with the inquiry itself are the campaign tags from the link you arrived on (utm_source, utm_medium, utm_campaign, utm_content, utm_term and fbclid), the page you landed on, the referring site, your IP address and your user agent. To limit this: turn ad personalisation off in Facebook or Instagram under Settings, then Accounts Centre, then Ad preferences; block this site's cookies in your browser; or skip the form and reach PLUS on WhatsApp or at the email address below.
Data retention
Inquiry submissions, including the campaign tags and technical details above, are retained for up to 24 months from last contact. Client engagement data is retained for the duration of the engagement plus 24 months for tax and audit purposes, after which it is deleted.
Your rights and international transfers
You can request access to, correction of, or deletion of your data at any time by emailing the address below. Some subprocessors are located outside Egypt, including the European Union and the United States. PLUS only works with subprocessors that publish adequate data-protection commitments and that grant equivalent access rights.