01The problem
An established DTC fashion brand was running paid social, but the account was performing inconsistently and the founder didn't have a clear read on what was actually scaling versus what was burning budget. Spend could go up, but margin held flat.
02What we did
Took over the account end-to-end. Restructured ad sets around contribution margin (not last-click CPA), tightened the creative testing loop, and identified two hero products that drove ~EGP 500K combined. Pushed spend hard in March once the funnel was learning faster than we could brief.
March alone hit 24× ROAS on EGP 900K revenue in 20 active days. Paid social did ~94% of the store's order volume that period.
03What compounded
Over 72 days we delivered EGP 2.2M attributed revenue on EGP 158K ad spend — a 14× blended ROAS with ~6.6× net after returns. CTR averaged 5.94% across the period. The hero products keep paying back as warm-audience retargeting flows.