01The problem
A soft-launch skincare brand came to PLUS with no paid media history and no benchmark to scale against. The MENA skincare category averages 2.0–3.5× ROAS — efficient enough to justify spend, but not enough to compound revenue at the pace a founder needs.
02What we did
Built the Meta ad account from zero. Owned strategy, audience structure, daily buying, and creative direction. Pushed spend 9.2× over the period while revenue grew 7.1× and orders grew 6.9×. When scaling-efficiency compressed in April, diagnosed the cause and built a 30-day reset plan — creative refresh, audience expansion, retention layer — before pushing further.
Took a brand from soft launch to ~EGP 716K revenue in 82 days. Beat the MENA skincare benchmark by 2×.
03What compounded
5.25× blended on EGP 136.5K of spend over 82 days, from zero. March alone hit 7.35× with a best-month CPA of EGP 115. 896 purchases. The creative system we installed keeps testing winners against a known floor — the account no longer needs a manual reset to find its footing.